Marketing Using Other People’s Ideas

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Marketing Using Other People’s Ideas

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Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People’s Ideas provides over 50 strategies that you can use as the basis for better ideas.
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Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas

 

THE #1 HACK FOR SMARTER MARKETING
We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before?
Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.
Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you?
‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’
— Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’
— Stephen Maher, Chairman, The Marketing Society and CEO, MBA ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’
— David Abraham, CEO Channel 4 PLC

 

Table of Contents

1 In Praise of Copying

Copying, originality, invention, innovation and the King of Rock ‘n’ Roll 1

2 How to Copy Well

Good, bad, tight, loose, close or far away 21

3 ‘What Kinda Thing?’: Maps and Drawing

What kind of thing are you trying to change? 59

4 Where to Copy From: The Pattern Books

52 different strategies to copy, borrow or steal 89

5 Copy Better

Applying what we’ve learned to real world problems 129

 

Author Information

Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.

 

Author: Mark Earls, John V. Wilshere

Published: 2nd June, 2015

Cover: Paperback

Pages: 224

Weight: 680.4 g Wt

Additional information

Weight .681 kg
Dimensions 25 × 15 × 1.5 cm

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